We believe that to make a site interesting, it must be dynamic, adapting to the interest of the viewer; and it must be predictably updated so they keep coming back.
A balanced web site needs to be memorable; either in design or capabilities. It needs to be compelling, so that people will wish to return. It needs to be targeted to your market demographic, providing peripheral information that will draw potential customers. The commercial information it provides should be available both in brief and in depth. The casual browser should be able to quickly determine their interest without receiving volumes of information, while the interested customer should, without switching to some other mechanism, be able to get the in-depth information they want.
Through all of this, the web site needs to take into account the limitations of the technology. The customer with limited bandwidth and viewing capabilities should not be left behind, and the overall structure of the web site should be aimed at the technological demographics of the potential customer.
We also believe that a site must be tuned to both customers and owners. The services and the way they are provided must meet the desires and technical capabilities of the people viewing the site. The on-going maintenance of the site must meet the resources and budget of the site owner.
We test our work with multiple web browsers on multiple platforms. That process ensures that your site will be usable and presentable, whether the user is viewing the site via a text-based Unix browser or a top-of-the-line commercial product. Finally, but by no means least important, the web site provider must be able to easily perform basic maintenance and updates.
For more detailed information on what makes a website successful, please refer to our white paper on "Building Your Website".
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